Irish journalist and broadcaster Anne-Marie Tomchak has been appointed as digital director of British Vogue.
The new role will see her be responsible for all editorial content across the fashion magazine’s online platforms.
Tomchak will report to Edward Enninful, British Vogue’s editor-in-chief, and Simon Gresham Jones, chief digital officer at Condé Nast Britain, the magazine’s publisher.
Samantha Barry, editor-in-chief of Glamour magazine’s US edition, took to Instagram to congratulate Tomchak – sharing that she believes “She’s a fantastic journalist”, “ a huge talent” and a “brilliant hire”.
View this post on Instagram
A few years back I did a cover shoot in London with one of my closest friends @amtomchak. She’s a fantastic journalist and someone I’ve worked with many times over the years from the early days @rtenews in Dublin to @bbcnews in the UK. I am beyond delighted that she is joining the @condenast family as the DIGITAL DIRECTOR of @britishvogue. She’s a huge talent!!! Well done AMO and congrats @edward_enninful on such a brilliant hire. #vogue #britishvogue #publishing #digitaldirector #covershoot
Tomchak was formerly the UK editor of digital media site Mashable, which saw her break multiple records when it came to viral stories.
While working with the BBC in 2013, she launched Trending, the British broadcaster’s social-media investigative unit.
Her new job, according to Enninful, “will be pivotal in ensuring that British Vogue remains at the forefront of engaging and diverse digital content”.
“I am thrilled to be joining the British Vogue team at such an exciting time," Tomchak said of her new position. "
The magazine appeals to a global audience with inclusivity at its core. I look forward to leading the next phase of creative content creation across its digital channels.”
Learn more about the new British Vogue hire in our recent interview with her here.
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