The 20x20 Initiative Has The Power To Change The Landscape Of Female Sport in Ireland

If she can’t see it, she can’t be it.

We couldn’t think of more fitting women to take home The Gamechanger Award at our Women of the Year Awards 2019 than Heather Thornton and Sarah Colgan, the founders of the 20x20 initiative.

The recognition of women's sports in Ireland had improved, there is still a considerable way to go before it's on par with the men's equivalent. Because there is already so much to celebrate when it comes to women’s sport in Ireland, but there isn’t enough noise. 

To help bridge the gap, 20x20 is being created and driven by Dublin agency Along Came A Spider and presented by the Federation of Irish Sport, whose CEO is Mary O’Connor.

A necessary campaign

An innovative and necessary campaign, it seeks to help create a measurable cultural shift in our perception of women’s sport, so that it will be seen as something strong, valuable and worth celebrating – at least, as much as male sports are currently. 

The campaign pledges:

This isn’t a ‘women for women’ initiative; it’s ‘all of society for all of society,’" and that the benefits which will come with these advances will outweigh any negative annotations.

Organisers urge all aspects of Irish society to get involved; universities, schools, and gyms can create better conditions and opportunities for girls to become more involved in sports, they said, and the media can play their part by increasing their coverage of female sports events and awareness of female athletes.

This campaign is telling everyone they need to shout louder; young girls need female athletes to look up to. And we have many out there, but they aren’t getting the coverage they need or deserve. This is something else the campaign aims to rectify. 

Hitting targets

The goal is to increase media coverage and attendance at women's sports events and overall participation by 20% in the next two years. Targets were set: 20% more media coverage of women in sport by the end of 2020, 20% more female participation whether at player, coach, referee or administration level by the end of 2020 and 20% more attendance at women’s games and events by the end of 2020. 

WATCH: 

The powerhouses behind the 20x20 initiative, Sarah Colgan and Heather Thornton share their business wisdom, the importance of women in sport and what it means to win big at the Irish Tatler's women of the year awards 2019. 

ITWOTY19: 20X20 Initiative

The powerhouses behind the 20x20 initiative, Sarah Colgan and Heather Thornton share their business wisdom, the importance of women in sport and what it means to win big at the Irish Tatler's women of the year awards 2019.

Publiée par Irish Tatler sur Lundi 2 décembre 2019

READ: A Glamorous Overview Of Irish Tatler's Women Of The Year Awards

READ MORE: Meet The Irish Tatler Women the Year Award Winners For 2019

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