Zalando.ie arrives to Ireland with a press day at Dublin's RHA Gallery.

The buzzed about etailer marked its official launch in Ireland with a soirée attended by press and influencers alike today. The key message? #StandByYourStyle – meaning personality is key and slavishly following trends is out. 

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1. White and Off White Are In

Beige ruled the catwalks for spring summer 19 so – as far as we're concerned – muted is the new statement. These corduroy trousers by Weekday would be perfect paired with a plain white t-shirt.

2. Print Is Key

Coming in hot thanks to spring's Hawaiian-influenced vibe are prints in all shapes and sizes. Ditzy florals mingle with leopard print, stripes are strong and palm motifs are just the right amount of kitsch. 

3. Bag A High-Reaching Suit, STAT

Tailoring is nothing this season unless it's executed in the finest shades of sorbet, punchy pinks and apple greens. Pair with a slogan T-shirt or Breton stripe, as well as the season's low heel, to consider yourself camera ready.

4. It Ain't Denim Unless It's Yellow

Sunflower isn't something you'd normally associate with your favourite pair of jeans – until now. Hue of the moment, lemon yellow, is making a splash across denim; wide legs, high waisted and kick-flares all included. 

5. Go 00s With Your Bling

Is it really a throwback to your youth if there isn't a cherry motif involved? We think not. Zalando's jewellery offering gave us full on nostalgia thanks to JLO inspired hoops and noughties references aplenty.

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