The Spanish fashion retailer is now stocking its first ever own-brand cosmetics line.
Inspired by "the behind the scenes magic in every new season campaign", the collection is debuting with a range of lip products.
The 'Ultimatte' lipsticks look to be the hero launch from the new range, coming in twelve shades and promising a velvety, high pigmented, matte finish, at €10 each.
As well as traditional bullet lipsticks, Zara will also launch liquid lipsticks, coming in eight "one stroke application" shades.
While both lip products can be purchased separately, Zara is also releasing a launching a limited-edition 'Ultimatte Trio Set', which contains select backstage hero shades.
During the initial stages of creation, Zara sought expert knowledge and guidance from some of the most influential, experienced beauty professionals in the industry; to provide top quality, innovative, fun, and affordable products.
And don't worry, if a bold lip isn't your thing, the brand is calling this their "initial launch", which we're hopeful that much like their clothing offering, there'll be something for every taste.