Image: Instagram @zimmermann

Image: Instagram @zimmermann

The Australian swim and ready-to-wear brand sums up easy, summertime dressing. 

That effortlessly chic girl who looks like she fell from heaven and was kissed by the Crema Instagram filter on the way down? Call it the Zimmermann effect. A pedigree player on the Australian market since it was founded by Sydney-based Nicky Zimmermann over 25 years ago, it's since become a byword for the kind of hazy, perfectly summertime look we all crave once 1 June rolls around. And, on that, Zimmerman sure delivers. 

 

 

Although it started as a ready to wear label, the brand is now famed for its luxurious and flattering swim category - a piece of which is firmly on the wish list of every jet setter. 

 

 

 

What's more, since translating across the Pacific, the brand has a strong celebrity following, and is loved by everyone from the likes of Vogue Williams to ultra-cool sister trio, Haim, and worn on the red carpet by Sienna Miller, Emma Stone and Blake Lively. 

The pop up is located on Level 1 at Brown Thomas, Dublin now. 

 

Shop the best summer sunglass styles HERE.